What Is Google Adsense And How Does It Work?

what is google adsense and how does it work.
What Is Google Adsense And How Does It Work?

Making money from a website can be very difficult, especially when your site doesn't sell anything. But if you want to make money from a website or blog, you can use the Google AdSense program. Since 2003, Google AdSense has been helping website owners make money from their content without having to deal directly with advertisers. No matter what your industry or niche is, almost anyone can become a part of the AdSense network and start making money.

If you have just created a new blog, or already have an existing website and you want to make money, then Google AdSense could be the answer. With millions of your advertisers able to advertise their products and services, there is a good chance someone will run ads on your site, and more importantly, you will be paid. To find out more about what is Google Adsense and how does it work? You can see the following article.

What is Google Adsense?

As mentioned earlier, AdSense is a Google program that helps advertisers match the right publishers and website owners for their ads. As such, AdSense is very similar to AdWords in that they work together to match advertisers with publishers.

If you've run Adwords campaigns before, you'll have the option of using a search or display partner network. When AdWords first came out, advertisers were only allowed to target keywords on Google websites. That makes Google limit the people it can reach.

But after 3 years of releasing AdWords, Google has a clever idea, which is to let webmasters display ads on their sites and split the ad revenue. Today, almost any website can apply to Google to become an AdSense partner.

If websites meet certain criteria, they will be accepted into the network, and they will be allowed to serve ads on Google's behalf. Every time a user clicks on one of the ads, the website owner will receive 68% of the ad revenue for each click. If suppose the average bid for a keyword is $1 then 68 cents for webmasters, and that's not too bad.

Google AdSense Advantages

  * A large number of publishers and advertisers. As of today, more than 10 million websites use it.

  * High level of security, safety, and transparency for advertisers and publishers. This is another great feature of AdSense. Google acts as an intermediary between the two parties and pays attention to the whole process being transparent and clear to everyone. All required metrics can be tracked within your Google Analytics account.

  * Various ad formats. In AdSense, advertisers can run text, image, HTML ads, video ads, and more, and in various sizes. As a publisher, you can experiment with different types of ads and find out which ones generate the most revenue.

How Does AdSense Work?

The whole process is quite simple. You create an AdSense account, enter a little code into your website pages. Google will display targeted ads on your pages that are relevant to your website content or to previous user searches, based on its proprietary algorithm.

Your website visitors will start clicking on those ads and you will get paid for it. Google AdSense works on a cost-per-click and revenue share basis. This means that your main task is to provide as many clicks as possible for the ad.

But you should never try to fool Google and artificially increase the number of clicks. Don't encourage your website visitors to click on ads and certainly don't click on your own ads under any circumstances. Google has a very accurate and complex system for preventing click fraud. After being notified of some suspicious activity on your website or having doubts about the quality of your traffic and clicks, it can cause Google to suspend your account.

How to Make Money With Adsense

Finally, and most importantly, your earnings also depend on the amount of traffic to your website. You can pick the most expensive niche and choose the best placement for your ads, but it doesn't make sense if no one comes to your website or blog.

Keep in mind that only a small number of your visitors will click on your ad (no official stats from Google, but webmasters usually report that 1% to 2% is a pretty good CTR). Most likely, clicks will bring you less than $0.5 per click. Now you can calculate for yourself how much traffic you need to get the amount you want.

Therefore, if you want to make money with AdSense, you must have a large volume of traffic. This will take a lot of work and a lot of unique and quality content.

This means it always makes sense to create a website on a topic that you know a lot about. It will be easier for you to produce lots of quality content. Don't expect to make $100 per month with a website that's only 10 pages long. It is recommended to create at least 20-30 pages of content before you start working with AdSense.

How Does AdSense Pay Publishers?

After you earn your first dollar from Google AdSense, you may wonder how you received the money so that you can spend it. Does Google send cash in envelopes, or do they send you vouchers?

For this matter, you have good news and bad news. The good news is, they don't ship either. Instead, Google offers publishers multiple payment methods to ensure they get their cash on time. The first and most popular payment method by far is sending your earnings by check. This payment method is free and available for almost all international countries.

Another popular way to get paid from AdSense is through a bank account. Currently, this payment method is only available to American banks, unless you want to pay a $10 setup fee. With the fees being so high, it's clear why most AdSense users prefer checks.

However, the bad news is that Google requires a minimum $100 threshold before they send you any money. Maybe this Google Adsense policy will be very pronounced for smaller blogs and websites.


So what is Google Adsense? The program was created by Google to make pretty good money. But this is not a program where you can get rich quick. There are several Adsense Policies that must be adhered to and that will help you lay the foundation to make a high and stable income.

Hopefully, this article about What Is Google Adsense And How Does It Work?, gives you a little insight. Also, read an article about What Is Green Screen And How Does It Work? that you may need to know. Thank you.

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