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Designing a Small Business Website | How to design a website for SMEs

How to design a Small Business Website

As a small to a medium business owner who uses a website in marketing, you need to be good at setting up a site with a mobile-friendly design. In addition, efforts should also be made to make media elements that load quickly and look good, easy to find in search engines, social media, and several other tools to support online sales.


In this article, let us discuss how to design website for small business SMEs:

1. Display Design or Template

One of the important elements to be effective is a design that can perform well on all types of devices, especially smartphones. This is because most visitors are now using mobile as their device. Additionally, Google is in the process of rolling out a mobile-first index that will rank mobile-optimized sites higher than non-mobile-friendly sites.


2. Multimedia Elements

It is said that a picture is worth more than a thousand words, as smartphone users prefer to browse pictures and watch videos rather than read a lot of text on a small screen.

If display images are properly formatted, tagged, and optimized for use, they can help your site rank higher in search results and bring in more visitors. Use a custom favicon (the thumbnail at the top of the browser tab) that not only provides branding but also serves as a bookmark or toolbar icon to make it easier for your customers to find your site.

If your website uses WordPress, you can download WordPress tools and plugins to help with image optimization, bookmark schemes, HD video installation, favicon design, and more. If you decide to use a website builder, the tool is accessible in one place and ready to go.


3. Easy to find and track performance

The use of mobile-friendly images and features is still not enough for optimizing your site design. There are some SEO practices to follow, such as using the right keywords and other metadata to help local buyers or potential clients across the country find your business easily.

How do you know how well your SEO is working? That's where Google Analytics comes in. Tracking the performance of posts, social media campaigns, keyword search results, and many more factors are critical to getting the most out of your business website.

You can perform these tasks one at a time, using Google Analytics Academy to guide the steps you should follow. You can also find WordPress plugins to help you use SEO and analytics, or you can use a website builder to save time providing all of these tools.


4. Social Media Tools

Social media is important for reaching new customers, promoting services and products to generate sales. Many small business owners start out ambitious and motivated, but then end up getting overwhelmed with their use of social media because they have too much time to manage posts, comments, offers, and sales.


To get the most out of social media, use the right tools. If you're on a budget, you can hire a social media admin to handle posts and reply to comments. A less expensive option is to use a third-party tool like HootSuite or Buffer to post your content, at a time you specify. Some plugins will optimize your website posts to display well on various social media platforms.

The simplest solution is to choose a website builder that provides all the tools you need to handle your social media program.


5. E-commerce

E-commerce includes online stores, inventory tracking systems, shopping carts, popular payment tools such as payments by bank transfer or credit card and Paypal, and promotional methods with coupon codes. You can add the elements you need one by one. You can also use the suite of e-commerce tools provided by your website developer to make your store more fully-featured.

Designing a website for a business will take time, research, and experimentation to get everything set up the way you want it. But of course, you need the best hosting service support.


Creating a website for beginners and online businesses is so easy, at least you only need to follow the 5 steps of making a website with the design details described above :


First, determine the website idea

Here the website will be made for a website for beginners and online businesses, so the idea and theme of the website will be more inclined to the type of e-commerce website. On this site you can sell various types and forms of goods, so in addition to being a side business, you can also increase your income.


Registering in a Domain name

To get a unique name for your business can be done by brainstorming and you can also use a domain name availability checking tool. Domain use generally uses (.com) and the domain address should not be too long.


Choosing a Web Hosting

In choosing and using hosting, you must be trusted and reliable, choose hosting that fits your budget and the business project you are going to set up. Don't be easily tempted by cheap hosting that turns out to be untrustworthy.


Choosing a platform and creating a Website

You have many website creation platforms, but this time the website for beginners and online businesses that will be discussed is the WordPress platform. The method is:

1) Install WordPress on the latest version, namely Auto Installer.

2) Type in the Admin Area by typing yourdomain(dot)com/wp-admin in the browser column so that you can enter the WordPress dashboard. On the login page, fill in the information that you created during the installation process. Through the back-end panel, you can also manage WordPress content and users.

3) Choose a theme as well as a design

Many themes and designs can be applied to your site, you can search for theme options under Appearance > Themes on the dashboard, preview and install the theme in the WP theme repository, select Add New.

4) Pages and Content in WordPress can be uploaded with three types of content, namely, pages or pages, posts or posts, and media.

5) Extensions are also plugins, WordPress has the advantage that there are many plugins that can be installed so that they can bring many features with new functions. The trick, select Plugins, click Add New, and install what you need, once installed it will be stored in Installed Plugins. Good plugins that you can choose are:

· Yoast SEO

· All-in-One WP Migration

· WooCommerce and these are usually plugins that are usually used in business.

· Really Simple SSL

· Jetpack

· Contact Form 7

· Easy Table of Contents

· TinyPNG

· bbPress

· Beaver Builder


Make a plan in developing the website

After understanding how to create a website using WordPress, you as a manager must be able to be a visionary. So, you must know how to focus the website on your business, here you can determine which pages to use and display. You can create an e-commerce site by preparing products and learning how to get as many users as possible.

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